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Strategy and planning
Audience research, platform recommendations, campaign direction and content calendars aligned with your goals.
Social media marketing
Social Media
Build a social presence people remember. We plan, create and manage social media campaigns that connect your brand with the right audience and turn attention into action.
Social media marketing with strategy behind every post
Your customers are already spending time on Instagram, Facebook, LinkedIn, TikTok and other social platforms. The opportunity is not just to post more often, but to show up with a clear voice, useful content and campaigns that support your wider business goals.
Light Media helps businesses turn social channels into a reliable part of their marketing mix, from content planning and creative production through to paid advertising, community management and performance reporting.
What we can manage for you
We shape every social media program around your audience, industry, brand voice and commercial priorities.
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Content creation
On-brand post concepts, copywriting, graphics, short-form video direction and campaign assets built for each channel.
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Management and publishing
Scheduling, page updates, community monitoring and practical support to keep your channels active and consistent.
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Paid social campaigns
Targeted social advertising, creative testing, budget management and reporting focused on measurable results.
Social media management that feels consistent, not random
Strong social media needs a recognisable point of view. We help define your tone, content pillars, posting rhythm and visual direction so every update feels connected to your brand.
Our team can support the day-to-day work of planning, writing, designing, scheduling and reviewing content, giving your business a steady presence without adding pressure to your internal team.
Talk To A Social Media SpecialistSocial media advertising for targeted growth
Paid social helps you reach specific audiences with the right message at the right stage of their decision journey. We plan campaigns around objectives such as awareness, traffic, lead generation, enquiries and conversions.
From audience setup and ad creative through to tracking, testing and optimisation, we manage the moving parts so your budget is spent with purpose.
Social media services we offer
Choose the support you need now, then scale the service as your channels and campaigns grow.
Content calendars
Monthly planning that maps topics, campaign moments, posting cadence and creative requirements.
Creative production
Post artwork, captions, campaign assets and creative direction for photography, video and reels.
Channel management
Publishing workflows, page updates, community monitoring and brand-consistent responses.
Paid campaign setup
Audience targeting, ad setup, campaign structure, creative testing and budget recommendations.
Reporting and insights
Readable performance updates that show what is working, what changed and what to improve next.
Landing page alignment
Support connecting social campaigns to website pages, forms, tracking and conversion paths.
Ready to make social media work harder for your business?
Tell us where your social channels are now and what you want them to achieve. We will help you identify the strongest next step, whether that is a clearer content plan, a paid campaign, or complete ongoing management.
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Give Us A Call 1300 656 110
Kelly Walter, CEO - Daily Orders
I've been very impressed with Light Media's copywriting team. They were given a simple brief and blog titles and have come back with exactly what I need, every time. SEO focused, great content and I don't have to change a thing! Very impressed with this service
Andrea Lott, CEO - ACNEM
Great collaborative team, a forward thinking company; solutions focused that goes above and beyond to deliver results. Cannot recommend enough!
John McDonough, COO - AusCycling
AusCycling's new digital presence is the product of a highly effective collaboration with the Light Media team. We asked for professional and informal, serious and fun, and are delighted with the result!
Robin Werth, Marketing Manager Andi-Co
Light Media are both responsive and proactive. They have a friendly, knowledgeable team and continue to provide on-going support.
Jim Ilievski, CEO - CKI Group
Light Media created an incredible result for our company - going beyond the brief to deliver an impressive website for us! Amazing Job!!