Top Reasons for SEO (Search Engine Optimisation)

  • By: Cris M.
  • Jan 22, 2013
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What is SEO?

First of all, let’s make it clear what SEO stands for. It is short for Search Engine Optimisation and represents a highly popular and necessary technique that helps your website become more visible to users. Namely, a well optimised site will rank better in the browser search, hopefully as highly as possible, letting everyone find the site or a page more easily and quickly. This is surely one of the most important factors in terms of accessibility and marketing of a website, so it is no wonder many find SEO significant for the future improvement and development of their Internet presentation.

Search Engine Optimisation - SEO
SEO – Search Engine Optimisation

       (image source: Fotolia)

Is my website well optimised?

The easiest way to find this out is to open your Internet browser, search for a keyword related to your web site and see if it shows up in the first page of the given results. If your site is not listed there, you either need to start optimising your pages, or work on further improving your SEO techniques if you have started implementing them already. All this can notably help you to get through to your customers.

Search Engine Optimisation - Search Results
SEO – Browser Search Results

       (image source: Fotosearch)

Who performs SEO?

The best way to do search engine optimisation well is to consult a trusted SEO company. With experienced SEO experts and copywriters, the chosen company can let you know about the current status of your web site and the tasks needed to do in order to make your pages more visible on the Internet. Many companies have started offering SEO services, so be carefully when choosing the one since there are many who will not be able to get you results you paid them for. Therefore, it is highly important to know what you are looking for in such a company.

Specialists for SEO
SEO Experts and Copywriters

       (image source: Bssentialsseo specialist)

What does SEO include?

Before the SEO process is commenced, clear and detailed research of your website’s status should be conducted by the SEO specialists. This includes an in-depth checking of the site and analysis of its recognition and functionality compared to it’s competitors. Getting to know the weaknesses and downsides of the site can give a clearer perspective of what needs to be changed and improved for the best possible results.
The starting point of  standard SEO procedures also includes defining keywords. Specifying proper keywords will directly affect the traffic of your website, as well as the sale if it’s an online shop, for instance. The next step is to determine an accurate link building methodology as this is a highly important part of search engine optimisation.
SEO specialists also track the changes on your target market, which might require more keywords or extra techniques in order to retain the site’s status or even improve it.

SEO (Search Engine Optimisation) Strategy
SEO Tactics

       (image source: Kineticknowledge)

Conclusion

Reaching users and customers is the primary goal of every website. The more visible your pages are the easier and quicker people will be able to access them and find all the information they are looking for. Therefore SEO is one of the most important parts in terms of both developing and marketing a website.

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