The Significance Of Google Page Rank

  • By: Cris M.
  • Jan 11, 2013
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There are several essential things you should know about Google Page Rank, before making use of it.

How does Google Page Rank work?

This technology developed by Google rates the quality and popularity of links known as link analysis, and keyword frequency and content relevance known as content analysis.

What is GPR related to?

In the beginning, the popularity of a page was directly related to the number of visitors. This has changed over time, and now includes many other aspects such as the position of a page on the search results, authority perception, plausibility and quality of a web page, and even more. Page ranking scales from 0 to 10, notifying you about the website quality. As long as a link is coming to your page from a trusted source Google will index it, otherwise it will be excluded or even blocked. Not every link is valued the same, namely, the richer the content the link leads to the greater importance it gets. This means that no matter what the current page rank of your web page is, the quality of content  will hold the most value.

Google Page Rank Example
Google Page Rank Infographic

      (image source: eblogcamp)

What is PR algorithm?

The page rank does not improve linearly, meaning that PR 9 can be thousands of times more valuable than PR 3, not three times as some might come to think. There is a special logarithm developed for page ranking, however, it is not public for security and reliability reasons. Luckily, there is some information about how the PR works and it is available on the Internet for anyone who wants to know more.

How long does it take to increase PageRank?

Also worth mentioning is that it will take several months before Google decides to improve your website page rank. This is because Google needs time to process all the factors that count for PR and estimate it the most appropriate way.

How does Google index pages?

There are robots, so called spiders (or crawlers), Google uses to index pages on the Internet. These collectively are known as GoogleBot. It takes approximately six to eight weeks to finish the entire process of indexing a recently registered website. The moment you have register your url to Google, this robot (GoogleBot) starts crawling through every single link on your pages. It seeks keywords, evaluates content, saves and registers the pages in its dedicated cache. In order to let crawlers have effortless access to all linked pages, it is best to link pages in a coordinated fashion. This is what a Site Map is used for, if you have always wandered.

Conclusion

Being registered by Google is only the beginning of the Google page rank evaluation, so you should not hope for instantaneous improvement of your web pages. Be patient, and with rich content and quality search engine optimisation the results will slowly but surely come.

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