Learning The Basics of E-commerce Business

  • By: Renato D.
  • Mar 5, 2013
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An e-commerce business serves to attract customers to visit your website and find products to buy. This implies that whichever service provider should decide to use should know how to summon and captivate people, which will hopefully end up with a purchase. Even though there are other things that matter, the design is of utmost importance, and therefore should be appealing, functional, and user-oriented.

e-commerce-website
E-commerce Website

In order to have a successful e-commerce website, here are several tips to help you have the best start possible:

Organise and Determine Paths for your E-commerce Business


Engaging people to buy your products or services without providing them with your business profile is quite difficult. Therefore you need a well-constructed business goal and course that will lead them to your website. Pay attention to details and the accuracy of information to help your customers find the products they are searching for more easily, and allow them to trust your brand.

User-friendly product buttons


Practice shows that the home page is an important placement for product buttons (links to products). This is to help customers reach the product purchasing page with the least restrictions possible – they don’t even have to use your navigation to get there. One click access to the product details pages on your site is extremely valuable. These buttons guide people to the product page, directly offering the purchase. Building a prosperous purchase trend depends on the visibility and functionality of these buttons.

User-friendly-interface-ecommerce
User-friendly interface

Believe it or not, but the size, colour, pattern, and style of the buttons can all play an important role for enticing customers to purchase from your site, and therefore improving your conversion rate. Within the internet marketing sphere, the conversion rate is the proportion of visitors who take action beyond simply viewing the site, which in most cases refers to desirable action such as a purchase.

Correct keyword search results


Having a search button on your home page is a must in every e-commerce business – and keeping this search button visible throughout every page on the website (such as in the header) will allow visitors to search for what they require whenever they may require it during their website visit. In addition, the results given after the keyword is queried should be as accurate as possible. The search button serves to provide best results for the given input and its importance should not be overlooked.

Price Tag


The main goal of every e-commerce website is to have as high a conversion rate as is possible. Only if you provide the best user experience and usability will this be possible. Clicking too much in order to find a product, not being able to navigate easily, failure to display price and/or postage costs, and similar oversights will definitely be a deal-breaker.

e-commerce-business
E-commerce Business

Always have in mind the customers’ needs while starting an e-commerce business and the results will eventually come to fruition.


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What is your experience with e-commerce business?
What is your favourite e-commerce website?


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