SPAM Trigger Words: The Ultimate List

November 26, 2016

newsletter-spam-trigger-words

The Spam folder is like the purgatory of emails — a final destination email marketers wouldn’t want to end up in. The threat of being labeled an ‘unsolicited junk mail’ is why we should be wary of how we craft our electronic message starting from the Subject down to your final word.

While content is still king in emails, a key to avoid the Spam folder and actually land a spot in your recipient’s Inbox is a carefully-worded Subject line. There are certain trigger words that mail providers tag as a red flag in emails. While we can definitely tell you how to write a good Subject line, we can start off by listing down what not to put in it. There are certainly other technology configurations that can be done to improve email deliverability, nevertheless spam trigger words are an important aspect to pay attention when sending newsletters.

Here are the trigger words, organised by category, you have to avoid so you wouldn’t be branded as Spam:

Email Spam Words to Avoid

Commerce

As seen on Buy Buy direct
Buying judgments Clearance Order
Order status Orders shipped by shopper

Personal

Dig up dirt on friends Meet singles Score with babes
Dear Friend Hello

Employment

Additional Income Be your own boss Compete for your business
Double your Earn $ Earn extra cash
Earn per week Expect to earn Extra income
Home based Home employment Homebased business
Income from home Make $ Make money
Money making Online biz opportunity Online degree
Opportunity Potential earnings University diplomas
While you sleep Work at home Work from home

Financial

$$$ Affordable Bargain
Beneficiary Best price Big bucks
Cash Cash bonus Cashcashcash
Cents on the dollar Cheap Check
Claims Collect Compare rates
Cost Credit Credit bureaus
Discount Earn Easy terms
F r e e Fast cash For just $XXX
Hidden assets hidden charges Income
Incredible deal Insurance Investment
Loans Lowest price Million dollars
Money Money back Mortgage
Mortgage rates No cost No fees
One hundred percent free Only $ Pennies a day
Price Profits Pure profit
Quote Refinance Save $
Save big money Save up to Serious cash
Subject to credit They keep your money — no refund! Unsecured credit
Unsecured debt US dollars Why pay more?
Accept Credit Cards Cards accepted Check or money order
Credit card offers Explode your business Full refund
Investment decision No credit check No hidden Costs
No investment Requires initial investment Sent in compliance
Stock alert Stock disclaimer statement Stock pick
Avoid bankruptcy Calling creditors Collect child support
Consolidate debt and credit Consolidate your debt Eliminate bad credit
Eliminate debt Financially independent Get out of debt
Get paid Lower interest rate Lower monthly payment
Lower your mortgage rate Lowest insurance rates Pre-approved
Refinance home Social security number Your income

General

Acceptance Accordingly Avoid
Chance Dormant Freedom
Here Hidden Home
Leave Lifetime Lose
Maintained Medium Miracle
Never Passwords Problem
Remove Reverses Sample
Satisfaction Solution Stop
Success Teen Wife

Marketing

Ad Auto email removal Bulk email
Click Click below Click here
Click to remove Direct email Direct marketing
Email harvest Email marketing Form
Increase sales Increase traffic Increase your sales
Internet market Internet marketing Marketing
Marketing solutions Mass email Member
Month trial offer More Internet Traffic Multi level marketing
Notspam One time mailing Online marketing
Open Opt in Performance
Removal instructions Sale Sales
Search engine listings Search engines Subscribe
The following form This isn’t junk This isn’t spam
Undisclosed recipient Unsubscribe Visit our website
We hate spam Web traffic Will not believe your eyes

Medical

Cures baldness Diagnostics Fast Viagra delivery
Human growth hormone Life Insurance Lose weight
Lose weight spam Medicine No medical exams
Online pharmacy Removes wrinkles Reverses aging
Stop snoring Valium Viagra
Vicodin Weight loss Xanax

Numbers

#1 100% free 100% Satisfied
4U 50% off Billion
Billion dollars Join millions Join millions of Australians
Million One hundred percent guaranteed Thousands

Offers

Being a member Billing address Call
Cannot be combined with any other offer Confidentially on all orders Deal
Financial freedom Gift certificate Giving away
Guarantee Have you been turned down? If only it were that easy
Important information regarding In accordance with laws Long distance phone offer
Mail in order form Message contains Name brand
Nigerian No age restrictions No catch
No claim forms No disappointment No experience
No gimmick No inventory No middleman
No obligation No purchase necessary No questions asked
No selling No strings attached No-obligation
Not intended Obligation Off shore
Offer Per day Per week
Priority mail Prize Prizes
Produced and sent out Reserves the right Shopping spree
Stuff on sale Terms and conditions The best rates
They’re just giving it away Trial unlimited
Unsolicited Vacation Vacation offers
Warranty We honor all Weekend getaway
What are you waiting for? Who really wins? Win
Winner Winning won
You are a winner! You have been selected You’re a Winner!

Calls-to-Action

Cancel at any time Compare Copy accurately
Get Give it away Print form signature
Print out and fax See for yourself Sign up free today

Free

Free Free access Free cell phone
Free consultation Free DVD Free gift
Free grant money Free hosting Free installation
Free Instant Free investment Free leads
Free membership Free money Free offer
Free preview Free priority mail Free quote
Free sample Free trial Free website

Descriptions/Adjectives

All natural All new Amazing
Certified Congratulations Drastically reduced
Fantastic deal For free Guaranteed
It’s effective Outstanding values Promise you
Real thing Risk free Satisfaction guaranteed

Sense of Urgency

Access Act Now! Apply now
Apply Online Call free Call now
Can’t live without Do it today Don’t delete
Don’t hesitate For instant access For Only
For you Get it now Get started now
Great offer Info you requested Information you requested
Instant limited time New customers only
Now Now only Offer expires
Once in lifetime One time Only
Order now Order today Please read
Special promotion Supplies are limited Take action now
Time limited Urgent While supplies last

Nouns

Addresses on CD Beverage Bonus
Brand new pager Cable converter Casino
Celebrity Copy DVDs Laser printer
Legal Luxury car New domain extensions
Phone Rolex Stainless steel

 

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