Planning Your Rewarding E-commerce Website

  • By: Cris M.
  • Nov 19, 2012
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11 key points to consider when developing an e-commerce website

  • strong content
  • effective development and execution
  • performance
  • Internet marketing strategies
  • visual appeal
  • technical functionality
  • defining goals
  • strong and concise communication
  • defining a target market
  • keywords
  • usability

e-commerce-website-development

What are the starting points for a prosperous e-commerce business?

An e-commerce website is no different from any other business. The road to a flourishing business venture starts with a solid plan. An effective e-commerce website development is based highly on its execution, performance, and Internet marketing strategies. Although a website must be visually appealing, it also has to be combined with accurate technical functionality.

With fierce competition in places such as Melbourne, sufficient planning of the development of your e-commerce website is essential. The first step in developing an effective e-commerce website will be to formulate your goals. This will give you a clear understanding of the requirements your website may need. This also gives a good basis to easily measure your results. By having an e-commerce website plan, you’ll be able to see exactly what’s functioning as planned.

E-commerce-website-strategy
E-commerce-website-planning

There should always be strong and concise communication between you and your web developer. It’s important that both parties have a clear understanding of your company, the products or services you wish to offer, as well as the industry. Define your target market and outline any potential keywords your customers might use to find you.

What are the questions concerning the competition?

  • Are they visually appealing?
  • Are they easy to navigate?
  • What are their shipping costs?
  • What can you do better?
  • Can you successfully compete with the current e-commerce competition?
E-commerce Website Competitors
E-commerce Website Competition

Having a professionally designed e-commerce website is vital to a customer’s first impressions of your business. If your website does not portray a design that is not only attractive, but easy to navigate, customers my wrongly judge the quality of service and products offered by your business. Website design plays a key role in determining the usability of your e-commerce website.

In short, poor usability and design can directly impact how many visitors to your website, will in turn, become your customers.

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