Internal Linking: Short guide for SEO

  • By: Cris M.
  • Jan 25, 2013
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A good internal linking strategy does involve strong links, especially those coming from trustworthy websites. However, this is not an easy task to do. This is exactlyis the reason why guest post blogging has become so popular lately. Many copywriters will give their best to write authentic content that will ensure them a high-quality link from a trusted site in return.

internal-linking-strategies
Internal Linking Strategy

Now, everyone is aware of the importance of strong links coming from other sources, nevertheless, web developers / blog administrators often forget to organise internal linking groups on their own site. This is mostly because of the value of the links. Even though they will not affect the authority of your domain much, they are still worth considering. Not only do internal links define authority within pages, which ranks them accordingly, but they also help to improve the usability of your site and make it more user-oriented. After all, building confidence among visitors is one of the most important aspects of web business.

POSTING THE NEW PAGE OR ARTICLE

There are certain steps every web developer or blog administrator should follow while publishing a post or page:

 

New post publish


When you have finished writing the new article, try optimising it for a target keyword or key phrase (the best way to do this is to use your custom SEO check-list). Now you want to publish it and make it public for everyone. Do not forget to mention the keyword / key phrase in the URL slug as this might be the determining factor for some readers.

new-post
New Blog Post

 

Related pages


The best way to search your website for related pages is to type – site:your website [keyword] – in your Internet browser. Every page that includes the keyword entered will be listed in the search results. This way you can choose the best related linking post/ page quickly and easily. Here is an example:

search-results-related-pages
Related pages – search results

 

New pages / old pages linking


Why would you not use older pages as a reference for the new one? Not only will this enrich your text and engage readers to read further, but it will also refresh pages on your website you have posted some time ago. The best way to do this is to choose the keyword that is best related to the chosen post / page and use it in the reference list as the anchor text. Here is an example:

related-posts
Related posts

 

Sitemaps


Nearly all sites include sitemaps. The best practice is to have two sitemaps. The first one is intended for users of the site with an extensive linking network, modified using SEO tactics. The second one is the XML sitemap that is made to aid search engines find pages, texts, links, etc. easier and classify them according to your custom settings. Keeping both sitemaps up-to-date is important, because you want all your new posts and pages to be included and visible in the search results. Search engine optimisation does list internal linking as an integral part of the process. Do not lose any of the opportunities offered by these techniques, and diminish certain aspects of your website.

website-sitemap
Sitemap

 


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