Encouraging Interaction With Your Page Visitors

October 4, 2016

Every page hit your site receives is more than just a statistical figure; every view means there is a living, breathing, real human being who, one way or another, stumbled upon your page. And in a world of interconnectivity where fishing for people to patronize and favor your site among countless other web pages is almost as hard as finding a soulmate, you’ve got to step up your website’s game and continuously encourage interaction with your viewers.

Think making friends in first day of freshman year:

You were alone, until you said ‘hi’ to someone, and suddenly you weren’t.

First, in order to make friends, you’ve got to be ready to give basic personal information about yourself. You’re going to breeze through your name, course, age, and after that, if you want a friend for keeps you’ve got to get each other’s contact information, right?

It works the same way with websites. You’ve got to give your visitors the impression that you are only a call or email away, that if ever they’re going to need you for anything, you can be contacted easily. These basic contact information, which must always be updated and accurate, include your e-mail address, phone number, and social media accounts. And once it’s out there, wear it like a crown – prominently yet with modesty.

Don’t bombard your page visitors with the same pieces of information, nor you must give them a hard time looking for your contacts. Decide on where you will put it and commit to it – will these details be at your website’s header, footer, or somewhere else? Also, is the text readable or can be easily missed?

Because you don’t want your page visitors to miss out on your basic details.

Now let’s go back to that first-day-as-a-freshman scenario: after giving details about yourself, it’s your turn to hear more about them. Every friendship’s always been a give-and-take process (if this is not how it works with your friends, then you’ve got a lot of rethinking to do). Being readily able to give out your information means you are interested in an exchange with theirs, and in order to subtly do that, have a Contact Page containing the basics (email, phone number and socials) together with your mailing address, vicinity map, and most importantly a contact form.

By having a contact form you are inviting your visitors to have a word with you. That blank text box is downright vulnerable in the realm of the internet but filter it enough and you’ll get legitimate inquiries and insights from your visitors. Don’t forget to ask for their name and email address as required fields because there must be a way for you to get back to them.

After exchanging the basics with your newfound friend, you’re going to tell them more stories and more of what you have to say about different things. In a website, the best pick for a platform for storytelling is a blog. Publish interesting content according to your site’s niche and it will surely make ripples of discussion among page viewers, and to do so you must have the following: comments section, reactions, and social share buttons.

Like any normal friend you have, somebody who’s read your blog has their own opinion or two to express. Allowing comments in your blog post means you acknowledge the fact that your visitors might have something to say about your content and you’re ready to hear them out. Responding to their comment, as a bonus, will further strengthen your connection with them. However, comment moderation is a must — internet trolls are everywhere.

The reactions feature act as a tool to gauge how most people felt about the content you published. These reactions give you an overview of your viewers’ preferences and train of thought. Think of it as a set of probable facial expressions your friends might make after spilling a secret: were they happy? Surprised? Sad? Disgusted? Angry?

Lastly, as a person whose social needs are innate, you’ll want to gain more friends, and nowadays social share buttons act as your website’s entryway to making more page visitors. These buttons enable sharing your content easier for readers to do; just make sure doing a little research on which sites your target market is using then you’re good to go. Imagine being able to talk to a friend’s friend all through a single post — that’s the magic social share buttons do.

Encouraging interaction with page visitors is just like making friends in real life, actually. Keep in mind that you’re dealing with real people with their own personal stories, information, opinions, and feelings. Tools are readily available for web builders to use; all we’ve got to do is know the functionality of each and be as humane as possible.

Here’s to a stronger and wider circle of page visitors a.k.a. Friends!

About the Writer:
Kriselle Marian Gueco is a guest copywriter at Montgomery Fitch + Team

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