E-commerce SEO Strategy in 2013

  • By: Renato D.
  • Feb 21, 2013
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The main idea of E-commerce SEO strategy is to help your website rank high in the search engines, and generally includes optimizing the site for relevant keywords based on the products that you sell, as well as other areas. The keywords should represent your brand, categories, products, or services in the best way possible. Such strategy incorporates several different techniques and processes that are based on high-quality content, user-oriented approaches, and active interaction with visitors, possibly engaging social media channels.

Promoting an E-commerce website …

is just as important to spending time developing the logic for the functionality of the site itself. Failure to do this results in less than successful results with search engines. Nevertheless, this is time-consuming, hard work, and a demanding task to do.

e-commerce-bulding-strategy
Bulding Strategy

(resource: illustrationconcentration)

Fortunately, with concentrated effort and help from experts, the final results are quite pleasing and more importantly long-lasting. However, be wary that with search engine algorithms constantly being tweaked, fresh content will always be required and strategies may need rethinking

E-commerce SEO success …

is measured not by the number of visits or traffic to your website, but rather by the number of transactions and conversions made through your site. Even though indirectly the traffic is germane to success, e-commerce is what you have focused your website on. Thus, the e-commerce SEO strategy is created to meet these goals – people actually purchasing through your website!

SEO master plan …

is a concept which contains several key points. This is like making a city park master plan. In the long run, it results in your website being visible to the search engines more easily, just the same as a tree top is visible in the park.

e-commerce-seo-master-plan
Master Plan

(resource: Stallings)

Consequently, the revenue will increase. In addition, the more your business grows the better your conversion will be, just as a grown tree in the park provides bigger shade, refreshes more air, and looks more impressive.

Smart content and patience …

are two important concepts in search engine marketing. Nothing good comes overnight, so let the e-commerce website owners care about the quality of their products and services, and you care about smart marketing supported by white hat SEO. This is a winning combination worth striving for.

Visitors are the most important aspect …

and they are your building blocks for your website popularity. Without users, visitors, and customers, it is impossible to grow a successful e-commerce business. Therefore, providing great content is of the utmost importance. E-commerce SEO has a major role in this league, too.

Website Visitors
Attract People

Try to write as authentic, interesting, and unique content as possible, because this will attract more visitors, and increase your website popularity and trustworthiness.

SEO is a helping tool …

but not the main tool. Even though it is possible to get some amazing results with e-commerce SEO techniques in short time, it is just a matter of time until this may turn the other way, when algorithms change or other sites jump rankings. Think about creating content that will last and be appreciated. Avoid writing articles that attract people by their titles but lack information. This is worse than writing an original but less attractive article at first site.


Ecommerce UX & Design
To deliver the best possible user experience for your customers, we design intuitive user interfaces in line with your brand personality, with clear focus on maximising sales potential.
Online Sales Strategy
With a strategic approach to the planning process and strong focus to client needs we ensure optimum customer experience that encourages sales
Leading Edge Ecommerce Solution
Our digital platform is flexible, highly reliable and purposely engineered for ecommerce website development. It is comprised of highly advanced ecommerce modules that are easily adaptable around your business.


What is your advice for good E-commerce SEO?
How much do you care about your website content?


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