4 User Experience Tips to Make The Most of Your Website Business

  • By: Cris M.
  • Mar 13, 2013
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user-needs

If anything has altered our habits of reaching new information, than it is Internet. Not only have we started browsing through countless resources, but we’ve also started dealing with information congestion. This slowly turns us into data addicts, which at the same time is reducing our attention span, and therefore we must be careful about searching for more specific information. If you intend not to suffocate your website users and customers with unnecessary content, bear this in mind when starting your future e-commerce marketing strategies:

 

 

Captivating User Experience


The term UX (User Experience) has been used for more than 20 years now. As the trends on the Web have progressed, the significance of web design and user-oriented interface design have altered. For instance, today this term does not only apply to a developed interaction with websites, but also with other services, systems, and even products.

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User Experience

Regardless of the type of interaction and business, a substandard user experience is a definite deal-breaker and will only serve to push away users and visitors. Answering to users’ needs and finding the most appropriate methods to deliver great user experience will let you start a successful and prosperous online business.

Assembled Requirements


Not every single aspect of your website has to be forcefully user-friendly. There are elements that have nothing to do with users, so wasting time and effort for this is useless. The company you are working for also has certain requirements, so in order to meet the needs of the company goals and the users interests, middle ground must be found.

UX-Requirements
UX Requirements

If you can recognise the point where the two can meet, you can say you’ve been successful. Try to understand what the users are interested in when browsing the site, and pave the paths according to that. At the same time, try to keep true to the original concepts and objectives the company had in mind when you started working on the website.

Everything working like charm


Organising the course of information is the next task you should work on. You want the users to enjoy visiting your website and feeling like the flow of information is pristine and easy to digest. Therefore, categorising and sorting data in a coherent way is the priority.

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UX Factors

In addition, make sure everything that is important for your website business is easily visible and accessible. This includes links, buttons, pictures, texts, etc. You don’t want your customers to leave your website just because they couldn’t find the add to basket button or because locating the link pointing to the desired product was a mission impossible.

UX Optimisation


In order to have everything working perfectly, you need to test, analyse and improve the site. User experience optimisation requires constant observation and revision. All of this will let you track the users’ engagement and activities on your website, which you can later use for other necessary changes to the site.


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Do you find these user experience tips useful?
What are your tips for a great UX?


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