Bike Chaser is an online trading platform for transactions related to all kinds of cycling gear. Launched in Australia, this buy-and-sell website enables users to post their own ads and transact with potential customers or sellers without hidden charges. Bike Chaser also offers special accounts for Bike Shops where they can manage their products for sale, inventory, shop details, etc. It is the ultimate and complete bike related classifieds in Australia. Bike Chaser, being an online-based entity, chose to partner with Light Media in developing and maintaining their website ongoing.
Light Media looked into the functional specification set by Bike Chaser and integrated it into a blueprint which guided both the client and developer sides, allowing them to be on the same page as the process goes. This collaborative client-agency relationship enabled efficient exchange of ideas, counter-checking technical limitations, and ease of overall communication during planning stage.
Bike Chaser’s website is straightforward and purposeful. It is functionality rich with features such as message system, invoice and recurring billing, bike shop dedicated page and ability for users to list their own items. Light Media took into consideration every bit of element present in the website and made sure that it is able to encapsulate what the brand is all about while keeping call-to-actions for page visitors prominently accessible.
A key feature in Bike Chaser’s website is its internal search bar’s ability to do a predictive search. Page visitors and potential buyers need not to type entire keywords in the search bar; rather, searches are made quicker because the website fills in the rest of the letters to complete a keyword, then a drop down menu pops-up with a list of clickable search predictions.
Bike Chaser is accessible in all types of devices. The website has been optimized so that mobile users get to have the same experience as computer users — easy navigation, high-quality graphics, readable text, and interactive call-to-actions.
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