What is Google AdWords about and how can it translate into dollars for my company?
Google AdWords is an online advertising channel that allows the creation of pay-per-click advertising. In other words, the ad will show up as a result on a specific keyword search, hence the searcher is already interested in YOUR business. Sounds great doesn't it? Well, the aim is to make your products and services visible in the keywords it relates to, and consequently bring more leads to your business.
So how much will you pay for advertising to interested traffic?
Google Adwords works similarly to an auction where the higher you bid per click for the keyword, the higher your website will appear on the paid search section (side and top). Basically you only pay when people click on your ad (however you can cap your expenditure if browsers are not turning into buyers- but we can fix that too!).
How can I further narrow the search to capture the right audience?
By finding the correct filters and keywords available such as the city where your business is based, time frame for placing your ad, audience demographic, Facebook search and so on. That way, you'll be advertising to an audience that's really interested in your business. Our team can help you with the right text, image, and/ or video to suit your business. More importantly, we are able to track results and provide you with reports showing your ad performance.