Logo Design
We can help you develop an effective Logo, whether from your own rough concept or completely from scratch in a wide range of styles to suit your needs. A Logo is really only one part of any Organisation's identity. Every aspect from Letterheads to business cards, brochures to promotional materials needs to conform to your established style and convey a coherent design message. Find out more about our complete visual identity and branding services.
A logo is often the first impression for the consumer, and should sum up instantly the objectives and values of the client whilst uniquely representing what the client does. The logo must be relevant, meaningful and memorable. At a fish in sea we believe that a logo must be clear in design, unique in nature and instantly recognisable, it should work in all its applications - small and large, black and white and full colour. We believe that the logo must be used consistently throughout the clients collateral, so that the audience can develop a strong bond or trust with the business or organisation.
Call Light Media Printing and design discuss your product or service in detail, getting an idea of the message that you want your logo design to put forward. We will determine the ways in which you plan on using your logo, both now and in the future.
Corporate Identity
Building, sustaining and nurturing a relationship with your potential or existing customers is crucial to survival in your industry. The visual message that you send out everyday with your corporate identity design will strengthen their trust in you and build the basis for a strong brand.
Your corporate identity design should embody the personality of the company - how do you want to be seen by others? It is the face that represents you and how you are percieved. we can make sure that he right message is received - attractive and positive, receptive and capable of the tasks required.
Corporate identity is the establishment of a set of visual rules, which form and enrich the relationship between corporation and the consumer. In essence, its job is to constantly re-enforce positive perceptions of the corporation, retain brand awareness and be justifiably memorable.
These visual rules form what is called the brand. As the corporation grows more rules are set and the brand is strengthened. These rules can be pooled together into what is called brand guidlines. Guidlines are essentially an adhesive which ensures that the consumer cannot misinterpret the corporations message, or mistake the offering of one brand for another.
A company logo is the first impression and therefore the most important visual statement. It commands your corporate identity. From the logo design other stationery elements will be designed such as business cards, compliment slips, letterheads, company envelopes, brochures, catalogues etc. Signage and exterior usage of the corporate identity also abide by the established brand rules.
A strong corporate identity is also dependant on good public relations and obviously good company morals and values. These are the methods that your customers relate with you, its vital that they believe you for a fruitful and lasting relationship.
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