Brochures
* Ideal print promo material and mailing
* Full Color on gloss paper
* Several folding options available
* Normal Turnaround time 3-5 business days
The most-simple way to break down all the copy, imagery, charts, graphs and information that are ultimately important.
A multi-page brochure will clearly communicate your message. We offer online ordering for up to 24 pages, which is usually enough pages for all the fine details. Sized to fit in our pocket folders and large envelopes, our brochures are folded to a finished size of 210mm x 99mm and are made using quality paper stocks.
Our consistent brands and types of paper will help create a variety of products with the same paper types and finishes in their appropriate weights to truly develop an identity both graphically and in production.
Our pricing system will allow you to choose whether or not you want a different paper for the cover or to simply have the cover made from the same paper as the rest of the book. Prices will change accordingly.
How should your company brochure should be designed?
A company brochure can be the most important selling tool for any business, it speaks volumes about you. Show off your expertise, experience and authority with a uniquely designed brochure, a truly memorable piece of collateral.
Brochure design is a crucial aspect of direct selling. The logical layout of text, image, headline and detailed information, all harmoniously working together, delivering the required message to your client, it is essential that they do not get bored, bogged down or distracted - the balance must be right.
Designing a brochure is ever more challenging as page layouts, fonts and image styles become more intelligent. For this reason there is greater impetus to produce something unique to the clients industry whilst remembering to convey their information clearly and logically so that it is relevant and attractive to the audience. With a wealth of useful information to get across to your potential clients, the balance between innovation and clarity in design, is key.
Get your message retained and refered to, with bespoke brochure design.
Logical heirachy of information is key. Why is the recipient interested - a fish in sea target their needs, maximising the use of impact of key pages, additional punch and value can be delivered.
A thoroughly thought out brochure design does not end with the layout design process of the pages. At a fish in sea we will explore differnet methods of printing your brochure including considering book binding, the weight of paper stocks, inclusion of a spot vanish, seal or coating, ethical print, etc. The list is endless. We will take the process further and offer suggestions that may include leaflet inserts, advertisements, business card holders etc.
One often overlooked factor in the design of the brochure is how will the recipient get their hands on it in the first place, is it to be handed out at a trade show, delivered directly as a direct mail piece or in tandem with other promotional material. A brochure design that succeeds wil cover all of these angles, as that gets the most from the clients experience.
By taking all these things into account a fish in sea CAN and WILL make YOU stand out from your competitors. Your brochure design will uniquely cater to your audience. They'll be hungry to read it. We will get your message across in a manner that is understood, and more importantly, remembered.
Key catalogue design tips:
Establish a heirachy of information, what is crucial to each product, what are the benefits to the consumer, what are the features, specifications? Which products are you pushing, which are your best sellers or have high profit margin - think creatively!
Establish rules on hero pages, information in depth as well as the product pages themselves, the recipient is interested in your product, thats why they are reading it.
Establish rules of navigation - let them find the information required quickly, ensure the index, contents and apendices are accurate.
Use awards and testimonials for reference, they generate trust in your consumer.
Catalogue design should be treated with the same innovation as designing a company brochure. The designing of a catalogue requires much consideration to space, type and image and their relationship with each other, as these items all vie for the vewers attention as they read the page.
Much thought is also required to the feel and finish of the end product - considering how the catalogue will feel in the readers hands (they are often pored over for periods of time) things such as luxurious or cheap paper stock, binding, spot UV vanishes, inserts etc have a great impact on the feel of your product offering and how it is remembered.
The difference between brochure design and catalogue design is the emphasis on systematically and logically organising, and presenting large quantities of information. eg description and image. In this case the designer must once again strike a fine balance between aesthetics and clarity of information. The more information your catalogue has, the clearer it needs to be users get frustrated easily. Your catalogue design needs to hit the right chord with the reader. Keeping them hooked, turning the pages : viewing your product.
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